It is a well-known fact that on-page SEO plays a big role in ranking a blog. There is a large on-page SEO Check list, including keyword, heading optimization, metadata configuration, readability check, and schema markup. The list goes on, making it quite challenging for you to optimize a blog. Anyhow, we can cut this list down to the three most important steps: meta tags optimization, schema markup, and keyword usage.
Read this article to find out the way to improve 70% of the on-page SEO score of your blog without any hassle.
Meta Tags Optimization
Meta tags are added to the source code of a webpage which helps the search engine to understand the content intent.
It is important to focus on meta titles and meta descriptions because these two meta tags can be seen on search engine result pages.
The meta title is the text that appears at the top of a webpage in SERPs. A meta title is intended to describe all the content available on a webpage as precisely and accurately as possible within 60 – 70 characters.
In order to optimize the Meta Title, you have to adjust multiple keywords in the Meta Title. You can separate the different keywords by using a separator like dash “–”, or a pipe “|”. The best approach to optimize the meta title is to add the focus keyword at the beginning and the brand name at the end.
The Meta Description is a short summary of the web page content which is written just below the meta title in SERPs. A Meta Description cannot be called a ranking factor as it doesn\’t impact the ranking of a webpage. However, it can affect the CTR (click-through rate) of the webpage.
Creating a good meta description can result in a higher click-through rate and, as a result, a higher ranking.
To make the perfect meta description it’s important to add multiple keywords in the form of the long-tail-keyword in it. Once you are over with it, you have to move on, making it curious and writing a call to action as well as the brand name in it, to attract the users, and increase engagement.
Dynamic Schema Markup
The schema markup is an important step in on-page SEO which most people ignore. The schema markup helps search engines like Google understand what your content really is about and as a result, it can help your content rank higher.
Schema markup is a script code created as microdata in the head section of HTML that helps search engines understand the content intent of a webpage. Schema Markup is also known as the structure data, it is the language that search engines use to understand the content.
It is pretty obvious that Google is a smart AI but still it struggles to identify the type of content on a webpage. Dynamic schema markup can be built of any type whether it is a product, service, organization, article or something else.
How to Create Article Schema Markup
There’s a wide range of schema markup generators that can easily generate schema markup of any type. In addition, you can add custom elements manually in the schema markup builder to make it more dynamic and add more information in it about the web page.
It is possible to specify what type of schema you want, where you will mention an article schema. Furthermore, you can edit elements such as the title of the article, the description, the URL, and the URL of the feature image. The purpose of this section is to describe the topic of your article.
The article schema is a type of schema markup which is added in any type of article whether it is a listing, informative, blog, case study, news or magazine.
You can use multiple elements in the article schema, including FAQs, Lists, upcoming events and more, to make a rich snippet of your page result. It would be best if you leverage a schema generator to create a well-optimized article schema.
Once you are done with the schema creator tool, you have to move further on to another type of schema markup tool, which is the schema validator. The schema validator is useful for identifying if the code is error-free as well as if all the information is clearly presented.
Interestingly, choosing the right and relevant keywords is not enough to ensure ranking. The way you use the keywords in the content also matters. Both the keyword density and keyword placement have a significant impact on the on-page optimization score.
The keyword density is actually the number of times the keyword has been used in the whole content of a webpage.
The lack of your keyword in your webpage content can make it a bit hard to rank on it and on the other hand, if you start stuffing the content with keywords, that would count as keyword stuffing – a black hat technique.
This is why it is crucial to keep track of how many keywords are used in your content and make sure it doesn\’t get too many or too less.
The keyword position is actually the placement of the keyword all over web page content. When you start positioning the keyword in your content, you should start by adding the keyword in the introduction, also known as the first paragraph on the webpage.
Further, you can try to add the keyword in every second paragraph of your webpage content. In this way, the density of your keyword will be perfectly managed as well as the position will also work great.
It is also important to add the main keyword in 75% of your headings, which means every three of four headings would have your focus keyword in it.
Finally, it can work even better if it is also used in the last paragraph of your content and works as closing the topic. Using this technique, the search engine will get a signal that the entire page is about the same keyword and contains all the information the user will need. In a result, it will rank you higher in SERPs
On-page SEO is the most important in optimizing a blog for ranking. However, it can turn out bad when it is not done in the right way. That is why it is important for you to be cautious about how you do it. There are three important on-page factors (meta tags, schema markup, and keyword usage) which significantly help to improve rankings. It would be better for you to leverage online tools such as a meta tag creator, schema generator, and keyword-content relevancy checker to easily optimize your blog content for the 3 most important on-page elements.