Indeed, writing a well-researched and well-optimized article is not an easy task. Your article is considered good enough to be read and ranked only when it is clear, relevant, and engaging.
So, how can we accomplish these goals of article writing?
Apparently, there’s a simple rule for this: find out the ways that can add value to the readers and you’ll be able to write a good blog article without any hassle. Anyhow, article writing is much more than this. You are required to understand and follow a variety of guidelines to create a piece of content that’s worth reading, sharing, and ranking.
From deciding what information to include in your article to determining how to present it, there’s a lot you need to do to ensure that your article is good to go. Don’t be confused as we are going to guide you on how to write a good article that both the readers and search engine crawlers would like.
There’s a 7-step method that you are required to follow in order to write a well-researched, well-optimized article:
- Focus on Audience Requirements
- Create Ultra-specific Headings
- Write a Clear Introduction
- Maintain Coherent Text Flow
- Avoid the Use of Fluff Words
- Adjust Keywords Properly
- Create Well-structured Metadata
If you follow this method without any mistakes then nothing will be able to stop you from becoming a successful blog content writer.
Let’s get to the details:
Focus on Audience Requirements
The very first thing you are required to do before writing an article is to find out what your readers want to know.
You must be aware of the requirements and needs of your target audience. This is obvious that if someone is reading your article then they must be looking for some sort of information. Either they need to gather insights about something or need a solution to a problem. Whatever the case, you need to find out what they need and then accordingly cover your topic.
For instance, you are required to write about \”the best plagiarism checkers\”. Keep in mind that your target audience is the people who need to use a plagiarism checker but they are not sure which one works the best. So, you need to cover this topic accordingly.
In case you are still confused then let us make it more simple to understand:
- Find out who are your readers
Every person who writes, edits, or publishes content including students, researchers, content writers, and webmasters can be your reader
Your title will specify which one of these is your target audience. It can either be all or only one of them. For instance, your title is “best plagiarism checkers for students and researchers”. This means that your readers are only students and researchers, not writers or webmasters.
- Enlist what they need to know
All the aspects that can help the readers (students and researchers) to choose the best plagiarism checker along with the importance of plagiarism checking in academic writing
- Determine how to answer the reader’s query
Highlight the functions and features of a plagiarism checker such as how accurately and fastly it works; what\’s the word limit; whether it is free or paid; how to access and use it
In short, you can shortlist the five most commonly-used plagiarism checkers and then discuss their features one by one in a way that your target audience can easily understand which tool will be best suited to their needs.
Let\’s consider another example to help you understand it better.
For instance, you are required to write about Bracelets. You need to decide what your target audience would like to know about the bracelets. It can be quick tips to wear bracelets or a detailed review guide on how to choose the best bracelet. It is up to you how you narrow down the topic and cover it in a way that helps your target audience in the best way possible. Let\’s say you choose to go with the \”quick tips to wear bracelets\” as your topic. You\’ll simply highlight every effective way to wear bracelets in a way that would suit your target audience and this is why you\’ll need to understand what is the dressing style of your target audience and for what purpose they prefer to wear bracelets.
There are many keyword research tools available that can help you in this regard. You can track the top-ranking keywords to find out what your target audience mostly searches about. This way, it will become easier to come up with new topics to write about. Once you choose a topic, you can then conveniently create a title and outline exactly what information should be included in it.
Don\’t forget to read Schway\’s Quick Guide to 6 Cs of Content Writing. It will help you gain basic understanding of how we write content.
Create Ultra-specific Headings
Once you identify the audience requirements, you can proceed to create your article\’s heading structure.
Take into account that the headings are the very first thing that readers read when they come across your article. That is why the headings must be ultra-specific and well-ordered to ensure that the readers can find and understand the required information at first glance.
The headings are basically the points that you discuss in your article. There can be some main points and sub-points which are relatively known as main headings and subheadings. The headings are created in order to make different sections of an article in which different parts of the topic are being discussed. The readers can easily read the heading title and understand what is covered in this specific part of the article.
In simple words, both the intent and order of your headings should be clear enough to highlight what information is discussed in the article and where.
Example # 1
For instance, you are required to write a complete biography article. You can make the heading structure to highlight each aspect of the target personality\’s life as follows:
Introduction (no need to mention the heading)
Achievements & Awards
Conclusion (you need to mention the heading)
This is the heading structure of the complete article in which we sketched out the points to discuss.
Keep in mind that you are required to add the \”Heading 2\” tag to each main heading and the \”Heading 3\” tag to each subheading as required. For example, all the above-mentioned headings are \”main\” and this is why you will add \”H2\” tag to each one of them. Moreover, make sure to capitalize the first letter of each content word in the heading. The except for function words e.g. a, an, the, or, of.
Example # 2
Let us give you another example of how to create a heading structure. Let\’s suppose you are required to write about a product such as a bag. Now, think as a buyer \”what kind of information will you look for while buying a bag\”. This is simple, you will want to know about its size, material quality, closure system, compartments, colour scheme, design, and price. All of this is exactly what you need to highlight while writing about the bag. There\’s one more thing that you will need to keep in mind while writing and that\’s \”highlighting the advantages (pros) and disadvantages (cons) of buying the respective bag\”.
So, here\’s how the heading structure of a bag (product) can be created:
Introduction (overall introduction to catch the reader\’s attention and provide some background knowledge)
Basic Information (quick table to highlight size, color, style, etc)
Description (overall detail in the form of paragraphs)
Features (Design type, color options, material type, and other qualities in the form of bullets)
PROS (advantages such as durability and functionality in the form of bullets)
CONS (disadvantages such as bulky and expensive, etc in the form of bullets)
Example # 3
Now, let\’s consider that you are given a particular title to write about a topic. For instance, the title is \”Importance of quality content in blogging\”. This is how you can make its heading structure:
What is Quality Content? (main heading)
Why Quality Content is Important in Blogging? (main heading)
How to Create Quality Content? (main heading)
- Achieve Uniqueness (subheading)
- Maintain Readability (subheading)
- Be Trustworthy (subheading)
- Keep it Relevant (subheading)
Bottom Line (main heading)
Always create the heading structure of your article beforehand. It saves you from a lot of confusion about what to write and how to write. If your headings are specified then it becomes easy to write your article.
Start with a Clear Introduction
The introduction is the most important part of any type of article. It draws attention to the aspects that you are going to discuss and encourages readers to continue reading. Therefore, you need to introduce your article with a compelling angle that sets it apart from others and instantly hooks the readers.
More clearly, you must use a unique pitch (idea) to introduce your topic. Never write the introduction in a way that has already been used by other writers. Your opening statement should be completely different from the competitors so that your readers can rest assured knowing that you have something distinct and more valuable to offer.
Take into account that the introduction of a blog article includes the content that comes before the first heading. There may be one or more paragraphs in it.
There are different ways to write the introduction of an article. No matter which method you follow to write the introduction, certain rules apply. Basically, you need to consider a few factors while creating content for the introduction so that it can be \”clear, catchy, and well-optimized\” for both users and search engines.
The must-have elements that the introduction of any type of blog article includes are the following:
- attention grabber
- background knowledge
- key points of the topic
Let’s consider some examples to help you understand how to write the introduction of an article.
Example # 1
For instance, you are asked to write a review article about the men\’s bracelets of a particular brand. You can write it in the following way:
The first statement (attention grabber) is written in a way that hooks the reader. The next part is to provide information about the use of significance of the bracelets (background knowledge). Whereas the last part of the introduction is to highlight what the reader will get to read in this article (key points).
Example # 2
Let’s take a look at another similar example. If you are tasked to write about the men\’s bracelets of another brand and this is how you can write it uniquely:
Analyze closely and you’ll find attention grabbers, background knowledge, and key points in it just the way required.
Example # 3
Now, let\’s see how we can write the introduction for the title \”the importance of quality content in blogging\”.
Remember that you need to be familiar with every aspect of the topic so that you can introduce it in a unique, clearer, and engaging manner.
Maintain a Coherent Text Flow
The content you create must be connected in terms of syntax and semantics. This means that the article you write to cover a topic must be written in a way that’s easy and logical to read.
There must be “connectivity” between ideas as well as the words you use to convey the respective ideas. Consider it an important goal of writing because if there’s no connectivity then there’s no readability.
Each concept should be tied to the other in a logical way. This means that you are required to connect each sentence and paragraph with one another.
There are certain words that are used to maintain connectivity in writing such as “transition words”. These words include moreover, furthermore, well, however, anyhow, now, firstly, secondly, lastly, and so on. There are many other words like this which can be used to connect words within a sentence; sentences within a paragraph, and paragraphs within the entire article.
Keep in mind that you can maintain connectivity in your text only when the meaning behind it is also logically conveyed. It is basically a top to bottom approach: whatever you write about must make sense just as the reader keeps reading it to the end. There shouldn’t be any confusion or gaps.
Each concept should be conveyed in a precise, clear, and logical order. You can not drift apart while writing. You need to stay on point and present the information without mixing it. Let us make it simpler for you to understand.
For instance, you are writing about “the features of a plagiarism checker”. You can maintain a coherent text flow if you highlight each feature one by one in a way that clearly describes how well the tool is developed and whether it is good to use or not. You can not jumble the information and leave any gaps. The information about each feature must be conveyed in order. Most importantly, there must be a syntactic connection between the content.
Content Without Coherent Text Flow:
The user interface of this plagiarism checker is well-developed. The users can easily use it and detect duplication. It allows you to scan 1000 words in one attempt. Best for checking plagiarism in long-form articles and assignments.
No need to wait for minutes to check if the content is plagiarized or not because this plagiarism checker works quickly to show results.
It is free to use and there’s not even any usage limit. You can upload the content with just a couple of clicks and it will let you know if it is plagiarized or unique.
It will highlight uniqueness and percentage score. It will underline the plagiarized content. It makes it easier to determine which parts are plagiarized.
Content With Coherent Text Flow:
The user interface of this plagiarism checker is well-developed which means that users can easily use it to detect duplication. There’s no need to wait for minutes to check if the content is plagiarized or not because this plagiarism checker works quickly to show results.
You can upload the content with just a couple of clicks and it will let you know if it is plagiarized or unique. It will highlight uniqueness and percentage score. Moreover, it will underline the plagiarized content. This way, it makes it easier to determine which parts are plagiarized.
It is free to use and there’s not even any usage limit. It allows you to scan 1000 words in one attempt which makes it best for checking plagiarism in long-form articles and assignments.
No matter what type of topic you cover, just make sure to write it with a coherent text flow as it is important to maintain readability.
Avoid the Use of Fluff Words
There shouldn’t be any unnecessary details in your article or else the readers will get bored and annoyed. Each part of your article should contain “to-the-point” information which the readers actually need to know.
If you keep talking about irrelevant, extra things rather than focusing on the main question in the discussion then your article will fail to add value to the readers.
This is why you must focus on discussing the main points directly, without fluffing.
For instance, if you are covering the topic of the best plagiarism checkers then you need to stay on point and directly discuss the features of each tool.
In case you do not highlight the features that help to understand which plagiarism checker is best and instead keep talking about what is plagiarism checker or how a plagiarism checker is important then it will result in fluffing. Although both of these aspects are related and significant to know, none of these is included in the subject of discussion. The main point of your article is to help the readers find the best tool for plagiarism checking so you need to focus on highlighting the aspects that show which tool works the best before discussing any other related aspect.
No matter how long an article you are required to write, you are never allowed to use fluff words. It ruins the content quality and makes the content less useful for the readers.
Always write exactly what your readers are looking for, rather than wasting their time with unimportant, unnecessary details.
Adjust Keywords Properly
If you want your content to be optimized just as the search engine requires then you need to make sure that it targets the right and relevant keywords in a strategic way.
Every time you cover a topic, you are given some keywords to include in it. You can either find the keywords yourself or ask your client to provide them. There would be one focus keyword and at least five related keywords that you need to add to your content as per the specified guidelines.
For instance, if you want to optimize 1000-word content, then you will need to add each target keyword as follows:
- 1 time in the first paragraph
- 4 – 5 times in the body paragraphs (including headings & subheadings)
- 1 time in the concluding paragraph
Moreover, you need to implement the following guidelines in order to create keyword-enriched metadata:
- Add the focus keyword in the URL Slug
- Include the focus keyword at the beginning of the meta title
- Include all target keywords for once in the meta description
Keep in mind that the average keyword density is 1-2%. This means that you can add a keyword 10 times in 1000 words. Be cautious about keyword usage and avoid excessive use of a keyword as it can lead to keyword stuffing.
Lastly, you should know that the keyword which is your anchor text must be placed somewhere in the mid of your content.
Create Well-structured Metadata
There are many content writers who struggle to write metadata. The reason is that they are unaware of the basic techniques to construct it.
First of all, take into account that metadata or meta tags includes the pieces of information that you specifically write to highlight the intent of your web content. The title, description, and URL that appear on the search engine result page or open graph is the metadata of your content. Well, there\’s one more thing included in it and that\’s alternative text for images.
The metadata helps both the search engines and users to understand \”what a page or post is about\”. Whenever they come across a link, they read the URL, title, and description before opening it. Interestingly, if the users find it intriguing and relevant, only then do they prefer to click through it. Or else, they skip it out. Although search engine crawlers don\’t ignore links like this, they simply have a hard time understanding the intent if the metadata is not well-structured.
Moreover, the relevance of the content decreases if the meta title, description, URL, and images lack the target keywords. This leaves a direct impact on the ranking of the content. You can also create a dynamic schema markup for this purpose.
Now, let us help you understand how to write well-structured, keyword-enriched metadata so that your content can become SEO-friendly by all means.
The meta title can be different or the same as the title of the topic that you are assigned to cover. This narrows down the topic and helps the readers to grasp what your content is about.
Keep in mind that the meta title should be short and simple. The average length for a meta title is 60 characters. You need to make sure that your meta title is not longer than 8 words. Moreover, you must target your focus keyword in it.
There are different types of titles and you can choose any of them with respect to the topic you need to cover. The way you write a title depends on what you are actually writing about. For instance, the title of a how-to guide will be different from a review article.
You need to decide what type of title will be suitable for your article. Let\’s say your article is about a variety of bracelets for men. You must select a few bracelets to review in your article. Keeping this in view, you can write a meta title for your article as follows:
- 10 best bracelets for men to buy in 2022
- 10 best men\’s bracelets updated review 2022
In case you need to specify your title with respect to a particular occasion, feature, or price then you can do it as follows:
- 10 best men\’s bracelets under $100
- Top custom bracelets to gift your men on valentines
- 5 best cufflink bracelets with box
If you carefully analyze then you will notice that we have used terms like 5, 10, best, top, under $100, and custom in titles. The numerals are used to specify that the article is a listicle and the reader will get to know about the specified number of bracelets in it. You might find it surprising but words such as best, top, and under %100 have a psychological effect on the readers. This is why you should write titles that include power words or influential words, especially if you are writing review articles.
There are many other types of titles that you can create. For example, if you are writing informative content about bracelets. You can use what, why, or how questions to create your title as follows:
- What type of bracelets to pair with your outfit?
- How to style your cuff bracelets in 2022?
Other than this, you can use terms like \”quick tips\”, \”easy ways\”, \”short guide\”, \”everything about\” to create titles as well.
Now, let\’s consider some more examples:
Let\’s suppose you are required to write about the benefits of plagiarism checkers. Keeping in view that the focus of your article is on the benefits, you will construct the title as follows:
- Benefits of Using a Plagiarism Checker
- Reasons Why You Need a Plagiarism Checker
- Benefits and Uses of Plagiarism Checkers For Bloggers
- How Plagiarism Checkers Help in Writing?
- Why Every Student Need a Plagiarism Checker?
However you write your title, just make sure that it highlights exactly what your reader wants to know. Let it be ultra-specific, keyword-enriched, and attention-grabbing.
The meta description is the most important part of your content\’s metadata. It appears in the form of a snippet on search engine result pages and open graphs. You need to make sure that the meta description of your content is optimized so that both the search engine crawlers and readers can easily understand what they will find it.
This is your best chance at convincing a reader to click through your link. If the description highlights exactly what the reader wants to know then nothing will stop your click-through rate from increasing.
Take into account that a meta description should be 160 characters long and all the target keywords should be added to it.
Let\’s consider some examples to understand how you can highlight your content intent through the meta description.
If you lookup our brand name \”Schwayverse\” on the web then it will provide you with a quick link to our homepage as follows:
Now, let\’s consider another example. For instance, if you are required to write the meta description for the title \”benefits of using a plagiarism checker\”, then you can do it as follows:
\”Benefits of using plagiarism checker include accurate and quick detection of duplicate content. It generates plagiarism reports and citation sources\”.
This meta description is clear, concise, and keyword-based. If you analyze closely then you\’ll understand that this meta description is directly addressing the title and highlighting the points which are discussed in the article. Reading this description will help the user to know that this article includes the detail of each benefit of using a plagiarism checker and thus, he will click through the link to read it thoroughly.
The URL of your web page or article must be \”short\”, \”simple\”, and \”keyword-based\” because this is how the search engine wants it. Plus, the readers also prefer to click through the URLs which clearly highlight the intent.
You need to understand that the most important part of your URL is \”slug\”. This is the part which comes after the domain name.
For example, the URL of this article is \”schwayverse.com/how-to-write-a-blog-article\”. In this URL, \”how-to-write-a-blog-article\” is the slug and it clearly specifies what this article is about, right?
Make sure to keep in mind the following factors while writing the URL slug:
- Each word in the slug is separated by a hyphen ( – )
- Focus keyword should be added in the slug
- The slug should be 5-10 words longer
Image ALT Attributes
Every image that you add to your content should also be well-optimized. Just as you need to make sure that it is unique and perfectly sized, you need to ensure that its description has the target keyword as well.
You can add your target keywords in the description of each image that you incorporate in your article. Let\’s suppose you are writing an article about the best men\’s bracelets in UAE. You would surely add images of target bracelet products in it. For instance, your target keywords are \”best men bracelets UAE\” and \”best mens cufflink bracelets\”. If your site is WordPress-based then you can add your keywords in the description of an image to highlight its purpose and intent as follows:
Just make sure to follow all these steps carefully if you want to write a good blog article with ease. Lastly, remember that you can add structured schema markup to enhance your blog post link previews as well. Stay connected to gain more valuable insights.