There is no doubt that when it comes to digital marketing then there is nothing without content. Therefore, we are here to guide you on how a beginner can strategize a plan to start content writing for the websites. Stay with us to know how we create well-optimized content and earn thousands of dollars with ease.
What is Content Writing?
Content writing refers to the creation of textual content which is to be displayed on the web.
We can simply put it this way: the process which involves planning, writing, and editing informative, promotional, and engaging content for an online platform is called content writing.
There can be several reasons for which we create and publish content on the web. Each reason specifies a unique type of web content. For sure, the process of content writing varies regarding the type of content. But the techniques we are going to discuss can be workable for every type of content if you are a beginner..
Some of the major web content include:
- Blogs Posts
- Website Content
- Product Descriptions
- Social Media Captions
- Video Scripts
- Marketing Emails
How to Write Content?
Now, you know that there are three steps to follow in content writing: Planning, Writing and Editing. Let\’s discuss these steps, one by one.
This step involves the selection and specification of the title, structure, and data for the content. Let us make it more simple.
Content planning enables you to find out:
- what to write about (title)
- what information to include (data)
- how to present and organize the information
There are different ways to plan the content but the most important and basic way is \”research\”.
Whatever you write, you must be cautious about the user experience that your content is expected to deliver. Therefore, you must consider the \”search intent\” and \”content relevancy\” while choosing the title, structure, and data for the content.
Search purposes are described through this term. What the user is exactly looking for is reflected through the search intent of the user.
There are four types of search intents in the online world which includes:
- Informational: User look for specific facts about a topic or answer to some question.
- Commercial: User looks for something to buy or at least looking for something.
- Navigational: User looks for a specific website or someone\’s contact information.
- Transactional: User looks for something to buy instantly.
It refers to the perception of the audience about the content\’s pertinence to topics, issues, needs, or interests.
In simple words, we can say that relevancy marks the percentage of content that highlights the exact thing that is mentioned in your heading/title.
The overall experience of the user after going through your content, especially in terms of how pleasing it was is called user experience.
The accurate and relevant content with a well-organized structure delivers the best user experience.
In order to make your content user-friendly, you must:
- Know who your audience is
- Identify your users\’ needs
- Highlight what they are looking for
- Use easy-to-understand words
- Make short and simple sentences
- Keep your paragraphs short
- Avoid baffling
This is the step where you will execute what you planned. Here, you will learn to write the title, heading structure, and information paragraphs.
Let us tell you about the sub-steps which you are required to follow in order to write the content:
Step 1: Create a Catchy Title:
To start content writing for dummies, you should know how to create catchy Title. Moreover, To create the title of what you are going to write, you should know how much you know about it. The more you know about the topic, the better the title you can write.
For example, you are required to create content about plagiarism checking tools. You can create a title for this topic as follows:
\”The 5 Best Plagiarism Checkers\”
For sure, there\’s a lot about plagiarism checkers which you can write about. In case, you want to target a particular topic or a particular audience that use plagiarism checkers then you can create the title as follows:
“The Best 5 Plagiarism Checkers For Students to Check Thesis Online\”
\”The Best Plagiarism Checker for Bloggers For Free\”
Keep in mind that you should always write the title according to the user\’s needs. It must be captivating enough to drive your users to click through your links and engage them for longer.
Step 2: Create Captivating Headings
The next step is to write only headings in your notepad instead of starting from scratch. Your headings should be connected to each other and should be able to explain maximum points about the content you are going to write about.
If you have done good enough planning and research, it won\’t be hard to write a couple of headings in the beginning.
This is how we organize the content and set an easy-to-navigate structure. Moreover, as it will be easier for you to write according to the specified headings, it will be feasible for the users to understand and read the content as well.
Always highlight your H2s and H3s together to prevent intersections.
Step 3: Write the Paragraphs
Start writing an introduction after the title and before the first heading which will give an overview about what you are exactly going to explain and how users can get benefits from it.
Keep in mind that your content should be free from any punctuation, spelling, and grammar mistakes. You need to make sure that whatever you are writing is authentic and contains the right information.
Once you fill every heading with the right information, it\’s time to write the bottom line in the end to conclude the content.
The process of content editing involves reviewing a piece of online writing in order to ensure that it is clear, concise, and tailored to what the reader needs to know is called Content Editing.
You should know whether what you have written conveys the right information or not. Moreover, you should make sure that the wording you have used to write the content hasn\’t been published anywhere else on the web. Always keep in mind that inaccurate and plagiarized content isn\’t acceptable.
Other than accuracy and uniqueness, there\’s one more thing that is important: grammar.
For instance, you are required to create 1000 words for content. There\’s a strong possibility that you make grammatical mistakes while writing. What can you do to minimize or fix the errors? The best thing to do is to use an advanced AI editor to find and fix grammatical errors without any hassle. The majority of the websites come up with content management systems that make it easier to create, edit, and publish content.
Let us tell you how much the website CMS enables the writers to edit and modify the web content with ease.
The content management systems such as WordPress or Wix enable the writers to maintain readability, set a structured organization, add metadata, adjust keywords, and upload media files.
TIPS FOR CONTENT OPTIMIZATION
Follow these easy-to-implement optimization tips to make sure that your content meets the search engine requirements in order to deliver a great experience to the users and rank higher on the search engine result pages.
The writer knows well how to keep its audience engaged. However, the writer also makes some mistakes and manages to make a couple of mistakes to make the text more readable.
Optimize by Keywords
The thing about writers is the majority of them don’t know SEO on a good scale. They write great content for their audience but they fail to write for Search Engine. Moreover, to do SEO Content Writing you should know how to add keywords.
The content is incomplete if there are no relevant internal or external links in it. You should add relevant links to source pages from which the information is taken.
Content writing is something that comes in handy with practice. In the beginning, it will take time to write SEO-friendly content for your platform but once you start, it will get easier and less time-consuming.