A digital marketer\’s ultimate goal is to rank their content well on search engine results pages. However, such content requires some effort and energy to make it have the capability and spark to rank at the top of search results. In such efforts the practice of On Page Optimization plays an important role for the ranking of rank. That’s why we are here with the complete On Page SEO Checklist for you, which can help in making the content worthy enough to rank higher.
Here are some common things you should know before we move on to the checklist, such as what on-page SEO is.
What is On Page SEO Optimization
On page SEO aims to optimize content for the Google index by making it as Google friendly as possible.
It is true that On Page SEO works well in ranking content, but you must use other SEO techniques in order to achieve the best results.
Nevertheless, we are now talking about On Page Optimization, so here is the checklist of On Page SEO.
On Page SEO Checklist
On Page SEO has its own different pillars which includes Keywords, Content and User Experience of content. Each of them has its own checklist which plays its own role and acts to create the Quality Content.
1. Keywords Research
The First Pillar of On Page Optimization is Keyword research. In order to find a better keyword during keyword research, you should keep in mind the following:
- Relevancy: The primary keyword should encompass both the whole title and the theme of content.
- Target Audience: You should know who your audience is, and what is the volume of the target
- Competition: It is important to know how many Content Creators have used such keywords and how much effort it is going to take to outrank them.
2. Choose primary Keyword Wisely
There might be a few keywords with good volume, matching intent, and low competition, but you should put more emphasis on one keyword or phrase.
3.Use of primary Keyword in Content
Ideally, there should be at least 2% – 3% keyword usage in content. In this way, the user will use the main keyword every 150 words.
4. Use of Secondary and LSI Keywords in Content
It’s enough to use the secondary and LSI Keyword at least for 1% – 2% in the content. It helps search engines to identify other relevant keywords according to it and give you ranking accordingly.
5. Content Quality
The content is also an important pillar of On Page SEO. In On Page SEO Checklist the content has its own checklist.
From which some are:
- Relevancy:The content should be relevant to the topic, you shouldn\’t be talking about dog food in a car review article.
- Right Information: Whatever you write should be right information and have logical meaning. You can\’t discuss the fact that you can fix a truck with dog food.
- Spelling and Grammar: Google put the content in the category of lowest quality if you have spelling, grammar and punctuation mistakes in your content.
6. Content Word count limit
The length of content (Word count) doesn\’t really matter if you have completed your topic in fewer words, but the element it affects its bounce rate. The bounce rate of your article is expected to be higher if it is between 100 and 250 words long, since it will take a user roughly one minute to read it all and leave.
That is why it is preferred to write a minimum 300 words which holds the user for at least 2 minutes at a decreased bounce rate.
7. Content Title Optimization
Optimize the title of the content by ensuring that it disclose the complete sense of content and also includes a primary keyword.
A Title can have a maximum of 60 characters, which means that you must include keyword, sense of content, Emotional words and website name within 60 characters.
Except that it is optimized most effectively at its beginning if the primary keyword appears there
8. Meta Description Optimization
SERPs limit Meta description sizes to 170 pixels, but tools which show the SERPs Meta result typically ask for 155 characters to make it user friendly.
To optimize the Meta Description you should add the primary keyword, Emotional words to attract the users and finally Call to action in it.
9. Heading Optimization
A heading plays an important role in determining the structure of an article in On Page SEO. In order to optimize the heading, the main keyword should be included, as well as secondary and LSI keywords.
10. Introduction of Content
It is the first two lines of content that build the interest of the user, which is why it is preferred to include something relevant and important to real life while SEO Content Writing. In contrast, on page SEO requires that the content introduction also contains the main keyword or focus keyword.
11. Image ALT Tags
The Image ALT tags are also considered as an important factor in On Page SEO. However, Alt Tags in images do not impact on ranking of the content, but they do help to rank the image in the images section of search.
12. URL Optimization
As the URL is the resource locator of a web page, on-page SEO focuses on making the URL easy to read and understand. A good way to optimize an URL is to use the keyword in it. Additions such as a date or special characters can make the URL of web pages and web posts seem unnecessarily long. Which is why it is preferred to use minimum elements in URL.
13. Internal linking
When it comes to on page SEO, internal linking works great for crawlers. Linking to other pages of the same website makes crawlers more efficient, enabling them to access more web pages.
14. Outbound link
Outbound link is a link added in a page or post of a different website. The content is more valuable when it contains outbound links. When you include sources like citations, outbound links and quotations in your content, you proof that the information you present is accurate and original.
15. Responsiveness
Nowadays the majority of people do their search on Mobile phones or tablets. There are few people who open their laptop or desktop to look for something usually.
That’s why responsiveness is one of the important points in the checklist of On Page SEO.